A leading financial service provider and insurer in the US—Sagicor is operational in 22 countries across the Caribbean, Latin America, and the UK, is expanding steadily. With digitization making people’s lives smarter, they needed to digitally enable their business for growth and help customers make better financial decisions.
Sagicor envisioned transforming its online presence to generate more leads, acquire new customers, and offer exceptional services to the existing customer base. Their objectives were to:
Identifying opportunities to improve CX:
Our team of CX consultants and Digital experts conducted workshops with Sagicor’s cross-functional teams, to understand their challenge and plan a long-term CX roadmap
Leveraging Sitecore XP for Personalization and Customer Engagement:
Engagement Analytics:
We helped the client leverage Sitecore Analytics to track user(s) engagement more efficiently. They have now gained a 360-degree view of the customers, which enabled them to generate real-time personalization and drive contextual experiences throughout the customer’s lifecycle.
Website Revamp:
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