WP Carey revamps their digital experience & improves customer engagement
Background
A leading provider of long-term sale-leaseback and build-to-suit financing solutions for companies worldwide.
W.P.Carey was looking to revamp their corporate website to optimize its brand recognition, new business development, providing easy access to information for investors, and attract fresh talent.
Challenges
The client wanted to optimize CX on their website, improve their content workflows, improve their find-ability, and provide need-to-know information faster.
- Position the brand as one of the largest diversified net lease REITs
- Make interactive property data charts accessible to depict information on property details, across the globe – segmented by industry, country, volumes, etc.
How We Helped
We adopted multiple approaches to build the entire website and thereby, help W.P. Carey optimize brand recognition and new business development. Our team worked with the client to implement the following:
- Helix Framework: We have used the Helix framework to build the website and help to manage it effectively
- Creating content libraries, SEO optimization, customizable templates, and portfolio listing
- Set up an alternate feature to gather email ids directly from the Sitecore
- Revamp their website experience & create content workflows for scalability
Benefits
- With the new website workflows, financial advisors that engaged customers with marketing campaigns are 3X more likely to sell a fund, and 60% more likely to sell another product in the future.
- The email to website traffic increased by 100%, while the unique click-through rates increased by 26%.
- Responsive design for easy access across devices.
- The client could now showcase W.P. Carey properties across the globe and drill down feature to show properties within the US, along with interactive charts to outline the W.P. Carey portfolio details.
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Integration of third party tools to showcase real-time stock information on the homepage, showcasing pertinent financial information.
Talk to us about how we bring together 1:1 personalisation, deep Martech Expertise, CX & Demand Gen Strategy, Engagement Analytics & Cross-Channel Orchestration to drive award winning experiences that convert
Get in touch for a complimentary consultation or a demo today.
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